The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Integrated Campaign
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 45.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Craft / Use of Technology
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Events / Hybrid
Points: 21.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Integrated Campaign
Points: 21.00
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's
Category: Integrated Campaign
Points: 21.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 21.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client: Diageo / Bundaberg Rum
Category: Brand Partnerships
Points: 21.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Multicultural Impact
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Craft / Storytelling
Points: 9.00
The Watch
Agency: Leo Burnett Canada / Toronto
Client: Melanin Gamers
Category: Craft / Use of Technology
Points: 9.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Experiential / Hybrid Events
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Events / Hybrid
Points: 3.00
EyeMoney
Agency: Leo Burnett / Paris + Prodigious / Saint-Denis
Client: Solidarité Femmes
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client: McDonald's
Category: Digital & Online / Gaming
Points: 3.00
Leo-Kellogg 70
Agency: Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client: Kellogg's Canada Inc.
Category: Short Form Video / Single
Points: 3.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Experiential & Immersive
Points: 3.00
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly
Category: Low Budget
Points: 3.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum
Category: Brand Partnerships
Points: 3.00
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp.
Category: Digital & Online / Ecommerce
Points: 3.00
THE YEAR OF THE ARMPIT
Agency: Leo Burnett / Madrid
Client: OLD SPICE
Category: Craft / Illustration
Points: 3.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Storytelling
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 3.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum
Category: Brand Partnerships
Points: 3.00
The Great Celebrity Hack
Agency: Leo Burnett India / Mumbai
Client: Burger King
Category: Stunts & Activations
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Active Engagement / Call to Action
Points: 3.00
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp.
Category: User-Generated Content
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Sustainable Development Goals
Points: 3.00
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp.
Category: Magazine / Series
Points: 3.00
The Real Price
Agency: Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client: Makro Click
Category: Newspaper / Series
Points: 3.00
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp.
Category: Newspaper / Series
Points: 3.00
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly
Category: Current Event Response
Points: 3.00
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly
Category: Events & Experiential
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 3.00
SEE HER GREATNESS
Agency: Leo Burnett / Detroit + Carat / New York + Finger Music and Sound Design / Brooklyn + Cutters / Chicago
Client: Buick
Category: Integrated Campaign
Points: 3.00
Resilience Road
Agency: Leo Burnett Australia / Sydney + Suncorp Insurance / Sydney + OMD / Sydney + Revolver / Sydney
Client: Suncorp Insurance
Category: Integrated Campaign
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Integrated Campaign
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Out of Home
Points: 3.00
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's
Category: Cinema Advertising
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Influencer Marketing / Multi-Channel
Points: 3.00
Million Spoons
Agency: Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok
Client: Thai Health Promotion Foundation
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Multicultural Impact
Award:
2023 Cultural Driver Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Melanin Gamers
Title:
The Watch
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential / Hybrid Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Solidarité Femmes
Title:
EyeMoney
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's
Title:
Unbranded Menu
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Kellogg's Canada Inc.
Title:
Leo-Kellogg 70
Category:
Short Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential & Immersive
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
OLD SPICE
Title:
THE YEAR OF THE ARMPIT
Category:
Craft / Illustration
Award:
2023 Design Merit Award
Points:
3.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Burger King
Title:
The Great Celebrity Hack
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Magazine / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Makro Click
Title:
The Real Price
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Current Event Response
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Buick
Title:
SEE HER GREATNESS
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Suncorp Insurance
Title:
Resilience Road
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Out of Home
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
McDonald's
Title:
Raise Your Arches
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.00